Situation & Task

While working with WastedPotential, I was brought on to lead the show visuals team for Chelsea Cutler’s tour in the spring of 2022. I personally created many visuals myself (including this one) while also leading a team of 4 other animators. The tour hit most states and provinces across the United States and Canada.

Action

At the time this was one of Chelsea’s bigger songs so I wanted to make sure that the visual really enhanced every beat of it. During the hooks of the song, the visuals react to every kick and snare from the live performance. I decided to use shades of purples with a static texture to echo the overall visual design and branding that the artist was using. The “Sad Tonight” graphic design enhanced and reflected the repetitive lyrics of the hook of the song.

Result

Chelsea and her team were very pleased with this project. I was able to effectively communicate my ideas with her team while also leading a group of animators from the WastedPotential side. Over 100,000 people across North America enjoyed this performance and WastedPotential continued to keep Chelsea Cutler as a consistent client for many years following.