Situation & Task

While working at Pinnacle Advertising, Honda was consolidating its roster agencies from 15 to 3. One of Pinnacle’s most successful campaigns was called “The Honda Hybrid Road” and I was in charge of creating this video to highlight the impacts that the campaign had on sales.

Action

By utilizing a combination of previously made TV commercials, website ads, and Honda footage, I was able to create custom motion graphics and edit this piece together for the pitch. I worked closely with account executives at Pinnacle in order to confirm the statistics and impacts of the campaign which you can see throughout the video.

Result

I created this entire piece in one day’s work (as was needed) and the project successfully conveyed the value that Pinnacle had in producing sales and representing the brand. The video was a major part in keeping Pinnacle as an official roster agency for Honda which led to millions of dollars of business since.